Mohamed Lamrani


5 years assuming the leadership of a multiformat retail and commercial real estate company,
7 years of portfolio management for a diversified investment holding,
17 years of management consulting


Professional Experience


February 2015 to present: Consultant self-employed
  • ▪ Coaching of entrepreneurs on greenfield projects
  • ▪ Strategic and financial study of more than 20 opportunities
  • ▪ Co-invested in two projects

May 2007 to February 2015: Chairman and board member - SNI (Morocco)
  • ▪ Board member in different portfolio companies of the largest Moroccan group SNI, including Lafarge Maroc (JV with Lafarge), Sonasid (JV with Arcelor Mittal)
  • ▪ Chairman of the second telecom operator of Morocco Wana Corporate (JV with Kuwaiti Zain)
  • ▪ Member of board committees (Strategy committee, HR committee, Audit committee)
  • ▪ Strategy and governance reviews of different portfolio companies
  • ▪ M&A operations including a 250 m€ capital increase for Wana Corporate

January 2010 to December 2014: CEO - Marjane Holding (Morocco)
  • ▪ Chairman and CEO of the largest multi-format modern retailer of Morocco
  • ▪ 4 years of consecutive growth of consolidated turnover, net profit, selling area, GLA
  • ▪ Major transformation and change management program
  • ▪ Significant cost and capex reduction initiatives
  • ▪ Launch of new food and non food retail formats
  • ▪ Design, authorization, financing and development of a portfolio of commercial and mixed-used real estate projects (300 000 m2 GLA)
  • ▪ Turnover : 1.5 billion USD, Staff: 10 000 employees, Market share modern retail > 55%

1996-2007: Management consultant – AT Kearney (Paris)
  • ▪ Partner of the global AT Kearney partnership
  • ▪ Member of the AT Kearney international Retail & Consumer Goods practice
  • ▪ Strategy audits and cost reduction programs for various large international retailers
  • ▪ Advisor to Private Equity funds in Paris (Vendor due diligence, value creation plans,...)

1992-1996: Strategy consultant - Corporate Value Associates (Paris)
  • ▪ Strategy consulting to CAC 40 companies


Education: HEC Paris (1991)

Languages: French, English, Arabic